Product Owners - How do we support them better?

 

Host: Bill Wake

Attendees: Kim Witchey, Mark Pushinsky, Chris Doss, Joe Little, Wim van de Goor, Pete Clark, Ronica Roth, Jiri Lundak, John Hill (yikes -- add your names...)

 

What are the challenges for product owners?

  • The product owner is the tip of the iceberg - there are many stakeholders behind them.
  • The product owner is circumvented - "is empowered but isn't"
  • How to staff the product owner role? It's not a standard/defined role in organizations.
  • The agile community tends to be developer-oriented.
  • The product owner is partly next to the team, partly next to the business. Can it really be one person?
  • Product owners are sometimes confused about what are their responsibilities.
  • What are the patterns? e.g., single person, business analyst, committee
  • Hard to be a single voice to the team.
  • May have enough power but not enough time.
  • How to improve communication between the product owner and the rest of the organization?
  • Waterfall thinking - a fear of not getting everything if they don't ask for it all at once.
  • Product owners feel a need to resolve a whole business case (in one chunk).
  • Challenging to tie features to monetary value, especially incrementally.
  • How to resolve conflicts between multiple product owners?
  • How do we know what's enough to ship? Product owner may not be clear on where the line is.
  • How to usefully break big things into smaller chunks? A critical skill to learn.
  • Problems are systems problems. How to start small? How to work incrementally?
  • Some product owners don't think they own the details.

 

What could we do?

  • Create a list of responsibilities for the product owner - a product owner guide.
  • Identify patterns of product owners
  • Identify patterns for influencing product owners. (E.g., one-on-one coaching, mentoring, classes)
  • Explore techniques useful to product owners. (E.g., how much to announce, how much to commit to publicly?)
  • Identify traps - things not to do.
  • Organize things into a values/principles/practices framework.

 

Then we broke into small groups, to discuss several sub-topics. These were:

Product Owner - Values, Principles, Practices

Product Owner - Traps, Things Not To Do

Product Owner - Patterns


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